10-second review: Some common sense tips on how to read TV news effectively.
Title: “Writing the Word We hear: TV News Writing.” Herb Brubaker, TV
Be direct. Omit needless words.
Use strong verbs. Avoid adjectives and adverbs.
Write for the ear. You have only one chance to make a point. The listener can’t read it.
Use short, conversational sentences.
Use elliptical sentences. No need to repeat, “He said,” “she said.”
Attribute sources at the beginning, not the end.
Use the active voice.
Read copy aloud with a stop watch. Read with your ear.
Break up the leads into several short sentences. [Significant. RayS.]
Reporter should pick up the lead, not repeat, what the anchor has said.
Let others read and comment on your copy.
Comment: After discussing these ideas and their implications with your students, analyze and critique pre-recorded news programs. RayS.
Note: You will gain much clearer understanding of these tips from reading the complete article.